LITERATURE AND SOCIAL ENTREPRENEURSHIP IN A DIGITAL AGE: A STUDY OFCHIMAMANDA ADICHIE’S AMERICANAH

Abstract

The awesome development of  Information   Communication   Technology in recent years has transformed various fields of study, and literature is not left out. This paper explores the intersection of social entrepreneurship and literature, using Chimamanda Adichie’s Americanah as a case study. Through a close examination of Ifemelu, the protagonist, this paper explores the role of leveraging digital platforms in promoting social change and advancing social justice in Nigeria and beyond, as a blogger and cultural campaigner. In exploring the connection between social entrepreneurship and the digital age, the paper highlights the author’s portrayal of the challenges and prospects faced by social entrepreneurs in leveraging technology to create a positive societal impact. The methodology for this investigation involves a close reading and analysis of the novel Americanah, and an evaluation of how Ifemelu utilizes her blog as a social media platform to address issues of race, identity, and social injustice in Nigeria and the United States of America. The paper is analyzed using Afrocentrism theory, which involves literary analysis of the representation of diaspora Black experiences and the interpretation of African diasporic texts.